Oregon Health and Science University — Cale Crueger

Campaign for Oregon Health and Science University

The Ask: Course-assigned client Oregon Health and Science University (OHSU) is launching a web-server update and must encourage their managerial staff to onboard their respective teams to the updated platform

After essential SWOT analysis, researching comparable case studies and media auditing, my team and I developed a 36-page incentivization campaign for the OHSU managers. Below is the final product we presented to our client, which our class was granted permission to share.

(I designed the presentation as our team’s creative lead and have only included the slides and deliverables that I created.)

Screen Shot 2024-01-09 at 5.30.26 PM.png

Screen Shot 2024-01-09 at 5.32.52 PM.png

Screen Shot 2024-01-09 at 5.33.12 PM.png

Screen Shot 2024-01-09 at 5.33.19 PM.png

Screen Shot 2024-01-09 at 5.33.22 PM.png

Screen Shot 2024-01-09 at 5.33.28 PM.png

Screen Shot 2024-01-09 at 5.33.33 PM.png

Screen Shot 2024-01-09 at 5.33.37 PM.png

Screen Shot 2024-01-09 at 5.33.55 PM.png

Screen Shot 2024-01-09 at 5.33.57 PM.png

Screen Shot 2024-01-09 at 5.33.59 PM.png

Screen Shot 2024-01-09 at 5.34.01 PM.png

Screen Shot 2024-01-09 at 5.34.03 PM.png

Screen Shot 2024-01-09 at 5.34.10 PM.png

Screen Shot 2024-01-09 at 5.34.12 PM.png

Screen Shot 2024-01-09 at 5.34.25 PM.png

Proposed poster deliverable

Suggested website layout deliverable

Suggested website layout deliverable

Proposed brochure deliverable

University of Oregon